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Graphic Designer

December 1, 2017

Location: HQ, Ithaca NY

Position: Full Time

Title: Graphic Designer

Company Description

The industry leading online grocery shopping platform for mobile and web, Rosie launched in 2012 and today enables customers to shop online from their favorite local stores for same-day delivery or in-store pickup. Rosie partners with leading independent retailers and their wholesalers to provide eCommerce, delivery opportunities, omni-channel marketing and deep data services. Rosie serves as the preferred eCommerce partner by a variety of wholesale cooperatives, such as Associated Wholesale Grocers (AWG), Associated Food Stores (AFS), CERTCO, Olean Wholesale Grocers, and Associated Grocers of New England, and powers the online shopping platforms of major local retailers like Niemann Foods Inc., Broulim’s, Macey’s, Clark’s Market, and Buehler’s Fresh Foods. IBM selected Rosie as the Top Startup in North America in its 2014 IBM Smartcamp Competition. Visit for company information and to sign up for a free account. For Rosie news and downloadable media assets, visit here. To see firsthand what retailers and their customers think about Rosie, check out this video. Like us on facebook. Follow us on twitter.

Summary of Position

The role of the Graphic Designer is to support the Rosie Marketing Team and Rosie Sales Team with effectively and efficiently communicating marketing messages to customers and small and medium sized businesses. The Graphic Designer will work directly with the marketing and sales teams in a variety of key marketing processes and initiatives. The Graphic Designer creates layouts and designs of logos, advertising, marketing collateral for existing and potential retailer partners, and other published materials in print and online. Selects and arranges photos, type, illustrations, and color. Collaborates with marketers, sales team members, Rosie managers, and the Product department on concepts. The Graphic Designer may be asked to join retailer calls as an industry expert to advise on service logo creation, offer design recommendations and discuss the effectiveness of existing marketing materials, among other things. Additionally, the graphic designer will assist in creation and documentation of style guides, advises on video and audio marketing components, advises on marketing best practices, and creates end-user support documentation and sales tools.

Skills and Knowledge

Knowledge of graphic design software and tools, including:

  • Adobe InDesign
  • CorelDRAW
  • Adobe Illustrator
  • Adobe Photoshop
  • Ability to work with programming scripts, including XML and HTML

  • Experience creating designs that communicate business offerings to consumer audiences (products for sale, services offered flyers, product landing pages, etc.)

  • Understanding of the printing process and specifications

  • Familiarity with production and rendering methods, including drawing, offset printing, photography, interactive media

  • Ability to effectively communicate design thinking approach internally to Rosie team and externally to retailer partners

  • Ability to customize designs for common consumer segments (young parents, elderly, etc.)

  • A solid portfolio that demonstrates a strong sense of branding, typography and layout applied to brand marketing and advertising campaigns

  • Comfortable working across channels including print, social, web, and other formats

Educational Requirements

A degree or certificate from an accredited college or university. At a minimum, the Graphic Designer should possess a Bachelor of Fine Arts degree in graphic design, a four-year program. Two-year associate degree programs are also common, though a four-year degree is preferable.

What you Will Do

  • Business-To-Business (B2B), Business to Business to Consumer (B2B2C), and Small and Medium Sized Business (SMB) marketing

  • Analyze and interpret data to better understand consumer behavior

  • Execute omni-channel marketing campaigns across print, digital, social media,

    in-store, outdoor, and traditional media

  • Design intriguing, thought provoking designs for digital and print campaigns

    based on market research and consumer behavior

  • Offer professional creative advice to increase business and consumer


  • Interview shoppers to learn the customer development/business development

    process by gaining insight into what they like, what they would like to see improved, as well as their needs, and preferences

Why Rosie

  • You desire to become an expert within the grocery industry and gain an understanding of industry norms and trends

  • Our work environment is a clean, bright studio and workshop.

  • We provide the software and tools for you to succeed.

  • Our excellent team environment will nurture your talents.

  • We live to create moments that deliver delight.

You're Good At

  • Problem-solving and constantly striving for improvement

  • Maintaining a strong attention to detail and accuracy

  • Producing independent results as well as collaboratively in a team environment

  • Meeting new people

  • Oral/written communication, organization, and interpersonal skills

  • Clearly presenting recommendations and reports

  • Monitoring and tracking your work progress and hours

  • Working well with others and being a proactive and enthusiastic communicator

  • Project management and prioritization

  • Skilled at working with Mood Boards and other creative organizational tools

  • Familiarity with Creative Briefs and the ability to communicate design intentions from concept to implementation

How To Apply

To apply, please email us at with your

1- Resume

2- Your portfolio (either attached or linked within your email), and

3- Cover letter that tells us in 7 sentences or fewer 1.) why you’re interested in this position and 2.) what you would like to contribute to Rosie’s growth.

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